What I do...
Much of my work begins with a question:
What are you already holding that could be seen, shared or used more powerfully?
It might be a story. A process. A strength that's gone unnoticed.
I help turn that value into formats that create visibility, momentum, and meaningful engagement—whether through storytelling, public platforms, creative outputs, or strategic reframing.
How I work...
Sometimes that means shaping a story.
Sometimes it's prototyping a new public format, a cultural output, or a shift in positioning.
But always, it begins with listening—followed by building something that reflects and amplifies what's already there.
This isn’t about making noise.
It’s about clarifying what matters, and helping others see it too.
What it looks like...
Here are real-world examples of how I’ve helped clients turn underused potential into something visible, meaningful, and valuable.
Wurundjeri Corporation
Storytelling → Visibility + Business Development + Cultural Legacy + Public Engagement
I’m currently working with Wurundjeri Elders to co-design a process that translates their life stories into creative cultural outputs, including AI-generated portraits and video storytelling. The project is designed to support visibility, legacy, a NASDAC exhibit, and future income streams for the organisation.
Reservoir Leisure Centre
Engagement → Visibility + Service Innovation + Competitive Differentiation + Added Value
What began as a consultation activity evolved into a participatory art installation. I was asked to create an activity for children at a community engagement event. Instead of using their standard format, I created "Stakes in the Ground" chat cards that could be staked into the ground—turning their responses into a walk-through display. I extended the same format to collect adult input, creating a visually engaging installation that became a sellable feature for the community engagement company that hired me.
Māori Elders
Storytelling → Visibility + Technical Literacy + Political Engagement
Through workshops with Māori Elders in Aotearoa, I helped translate oral histories into visual artefacts using AI tools. These were exhibited at a local Elders centre and presented to visiting New Zealand politicians. The project demonstrated how respectful innovation can support Indigenous storytelling and political engagement.
SO50 Ageing
Workshop → Visibility + Awards + International Recognition + Business Development
I transformed quotes from elder-led workshops into a series of AI-generated portraits exploring identity and positive ageing. The work won Best Digital Work at a national art exhibition and was later exhibited at the International Federation on Ageing conference, where it reached delegates from the UN and WHO.

Delivering a masterclass on storytelling, AI, and ageing at the International Federation on Ageing in Bangkok.

Featured in a regional news story highlighting the Ageing Reframed project and its impact on public dialogue.

Public installation of opinion cards on wooden stakes