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What I do...

Much of my work begins with a question:
What are you already holding that could be seen, shared or used more powerfully?

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It might be a story. A process. A strength that's gone unnoticed.

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I help turn that value into formats that create visibility, momentum, and meaningful engagement—whether through storytelling, public platforms, creative outputs, or strategic reframing.

How I work...

Sometimes that means shaping a story.

Sometimes it's prototyping a new public format, a cultural output, or a shift in positioning.

But always, it begins with listening—followed by building something that reflects and amplifies what's already there.

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This isn’t about making noise.

It’s about clarifying what matters, and helping others see it too.

What it looks like...

Here are real-world examples of how I’ve helped clients turn underused potential into something visible, meaningful, and valuable.

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Wurundjeri Corporation

Storytelling → Visibility + Business Development + Cultural Legacy + Public Engagement

I’m currently working with Wurundjeri Elders to co-design a process that translates their life stories into creative cultural outputs, including AI-generated portraits and video storytelling. The project is designed to support visibility, legacy, a NASDAC exhibit, and future income streams for the organisation.

 

Reservoir Leisure Centre

Engagement → Visibility + Service Innovation + Competitive Differentiation + Added Value

What began as a consultation activity evolved into a participatory art installation. I was asked to create an activity for children at a community engagement event. Instead of using their standard format, I created "Stakes in the Ground" chat cards that could be staked into the ground—turning their responses into a walk-through display. I extended the same format to collect adult input, creating a visually engaging installation that became a sellable feature for the community engagement company that hired me.

 

Māori Elders

Storytelling → Visibility + Technical Literacy + Political Engagement

Through workshops with Māori Elders in Aotearoa, I helped translate oral histories into visual artefacts using AI tools. These were exhibited at a local Elders centre and presented to visiting New Zealand politicians. The project demonstrated how respectful innovation can support Indigenous storytelling and political engagement.

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SO50 Ageing 
Workshop  → Visibility + Awards + International Recognition + Business Development
I transformed quotes from elder-led workshops into a series of AI-generated portraits exploring identity and positive ageing. The work won Best Digital Work at a national art exhibition and was later exhibited at the International Federation on Ageing conference, where it reached delegates from the UN and WHO.

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